Vince, Lovaza is effective as a medication to treat hyperlipidemia at a dose of two or three caps a day, something I can personally attest to. It's not, and shouldn't be compared to, fish oil. Just as fish oil traders should stop quoting studies that used purified concentrates. I plead guilty to making the former analogy. I believe that I've gained off label benefit. I'd like to know more why you think Lovaza is inferior.
Dumping the cost: It's medicine and it works. Each batch is tested for purity because it is a pharma not a supplement. Fish oil doesn't yield the same result for me even if i could stomach the ill effects of taking the enormous doses of fish oil required. I get my fish oil incidental to the protein in fish. What condition the omegas are in is open for debate. Better than what drips out of the globada globada fish-scrap-squishers? dunno.
I agree, along with the insurers, that Lovaza was over-prescribed which is why it's now tough to get a pre-approval.
Before you swallow that krill, hook line and sinker by "assuming a 33% advantage" take a look at the link I've posted to the slide-debunking. It's no accident btw that Mercola invests in a shoal of words to defend sustainability. Which is more sustainable, recycling fish waste that would otherwise be scattered to the sea or trolling around the Antarctic on a krill hunt?